You can listen to a recording of this webinar! Click here: Women in Leadership
Claudia Bidwell, Global HR Head, Novartis Pharma and Liz Mellon, Executive Director, Duke Corporate Education led this webinar.
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| Global HR Head, Novartis Pharma | Executive Director, Duke Corporate Education | |
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Nader Tavassoli, Professor of Marketing; Chair, Marketing Faculty at London Business School, will lead this webinar. |
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This Webinar is intended for ICEDR's Academic Partners only. |
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As Amazon’s Jeff Bezos remarked: “A brand isn’t about what you say … it’s about what you do.” Over the last three years, Nader has helped lead the joint faculty-and-staff “Vision & Values” project team that set out to align the 3Bs at London Business School. The aim of this project was to achieve alignment of the 3Bs – business, brand, and behaviour − to set a new brand strategy and to drive internal change in order to deliver this across functions. This project was based on the premise that the most powerful brands have built and/or leveraged an organisational culture that underpins their brand. This creates an authentic experience that leads to a difficult to imitate competitive advantage both with target “customers” and in the proverbial “war for talent” for both faculty and staff. Nader will illustrate these ideas by taking you through the London Business School’s unique journey, warts and all! It is a journey that started by engaging all stakeholders in extensive data gathering, in defining a new vision and values for the school, to rolling it out internally and externally. |
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This webinar covers the journey Novartis AG started to make sure that women are as well represented at all levels as they are in society. |
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Please Note - All events have limited enrollments and are filled on a first-come-first-served basis. Please register early to ensure that your organization receives the maximum benefit of these events.
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